In Nuova ICOS we are convinced that a successful company anticipates the needs of its customers. To create a successful business it is necessary to follow a strategy that is able to understand external inputs and transform them into winning ideas for their customers. History teaches that people able to read the future understand the challenges ahead and are able to act accordingly. It is therefore necessary to identify the necessary indicators to read a constant flow of information and updates that new technologies offer to companies.

Over the years, Nuova ICOS has developed methods and synergies that are useful in carrying forward forecasting trend projects. Through our consolidated partners, we have access to aggregated data regarding the market performance of certain products, brands and collections so that we speed up the creative process of the new proposals that make up the range of articles in each collection.

Access to constantly updated data from the sales of more than 2,000 online stores around the world of the upper middle segment, allows us to improve the design of the new collections, with colour and trend forecasting up to 2 years in advance.

This allows us and our customers to reduce investment risk by verifying new product ideas before placing them on the market.

We inspire our team through collaboration with creative and innovative laboratories.